Moroccan Tourism Cooperative
Experience authentic journeys through guided programs at the heart of Morocco’s rich diversity.
Our Cooperative
At Latinour, we are committed to offering travelers a meaningful gateway into the rich cultural diversity of Morocco. Each region of the country is distinguished by its own traditions, customs, and ways of life—an authenticity that we carefully integrate into every experience we design. We conceive each program as a carefully crafted narrative, much like a film: we shape the storyline, while you become the central actors within it. Rather than simply visiting a destination, you engage with it, experience it, and build genuine connections with the people who bring it to life. <br>Beyond travel, our approach is rooted in a deeper purpose. We actively promote a model of solidarity tourism, where each journey directly contributes to the well-being of local families. While these communities may face financial limitations, they possess an extraordinary wealth of generosity, warmth, and human values. <br>This unique combination of cultural immersion, human connection, and social impact is at the very heart of Latinour.
Our Philosophy
Our local experiences go far beyond traditional guided tours. They offer an authentic immersion into Moroccan rural life, allowing travelers to connect closely with local communities, traditions, and daily living. It is an opportunity to return to simplicity, rediscover humility, and experience the true essence of human connection.
Solidarity tourism reflects the core of our vision: creating a direct connection between travelers and rural Moroccan communities through relationships built on respect, simplicity, and mutual benefit. Rather than offering a luxury or VIP experience, we focus on authentic human encounters at an accessible cost. In return, local families have the opportunity to share their traditions, culture, and hospitality while generating sustainable income that supports their communities.
This service is directly provided by our cooperative to offer an authentic culinary experience in the heart of nature. Meals are prepared live in front of you, creating a warm and immersive atmosphere where travelers can discover the richness of Moroccan cuisine with its genuine rural flavors and traditions. Beyond tasting, the experience can also include a live cooking session video, allowing you to keep and share these memorable moments with your family and friends.
Upcoming Journeys
1 day · From 65€
From the Medina to the Atlas, ending around a tagine in a Berber home.
Half day · From 45€
A walking journey through the souks, hidden riads and artisan workshops.
3 days · From 320€
From Marrakech to the dunes of Erg Chigaga, with nomad families along the way.